In this article, we will take a deep dive into the updates and trends in SEO and digital marketing over the last two months. We will review the updates that introduce new developments and technologies in the industry. The updates are important for digital marketers and website owners to understand so that they can develop their strategies and improve their online presence. Nowadays, new changes are taking place every day in the world of SEO and digital marketing, and understanding and implementing them in your work is essential for a successful digital marketing campaign.
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Microsoft ads
This is the first news of September month from Microsoft Ads. Microsoft Advertising has announced some important changes in its ads platform. The biggest change is in display and enhanced advertising. Changes are being made in bidding strategy and targeting options. Apart from this, you can also add call to action and logo in native ads and now Microsoft Advertising supports IAS verification in all ad formats.
Google Ads
The next news of 3rd September is that Google Ads has launched an online plan focusing on Google ads. This plan helps you in both the action and awareness goals of YouTube. When you run ads on YouTube, you can generate leads, generate calls, sell or do advertising. This advertising planner can tell you through different types of visual business what kind of budget or type of target you have. If you use the strategy then you can get a better opportunity to buy your YouTube ads by using this advertising plan.
The next news of 4th September is also from Google Ads, Google is going to merge Ads Video Action Campaign with Demand Gen. From March 2025, you will not be able to create new Video Action Campaign and by June 2025, all your old Video Action Campaigns will be merged by Google in its Demand Gen Campaign. Demand Gen Campaign is a new AI Push of Google that takes independence from you like performance, it only wants content from you and obviously wants budget from you as well but apart from that all the other settings like keywords or how to use the asset or how many views to show where for any ad, it decides all this on its own and gives you only Return on Investment according to them, now whether it is useful for you or not, it depends on you but Google is pushing Demand Gen Campaigns.
On September 4, Google announced that a "form type" of content will be shown on the main Google search results page. These are some types of rich results that have been reserved only for rich social media platforms.
The next news is on 5th September that Google has announced that from now on when someone starts running their ads through Google Ads, then their ads will not be shown on parked domains automatically i.e. all ads will be automatically opted out from parked domains and will not be shown there. Parked domains are such domains on which no website has been created or maybe the hosting account has been suspended and the hosting company starts running ads there by default. This gives them a little benefit. Any website visitor who occasionally reaches a parked domain by mistake, where there is no website, sees an ad instead. It used to be a small side source of income for hosting companies and domain registrars.
On 6th September, Google announced that there will be a promotion option inside YouTube studio where you can promote your videos. Till now, there were only two goals in it, now a third goal has been added, "website visit".
On 10th September, Google started supporting a property called "ineligible region" in its video schema data, which means that now you can select and add this property called ineligible region in your video schema data and tell in which countries this video is not worth showing.
On September 11, Google partnered with "Internet Archive company". Internet Archive is the same company that provides you Wayback Machine. By using Wayback Machine, we designers, SEO marketers can basically find out the horoscope of any website and how the website used to look 5 years ago, how it used to look 10 years ago, how the content on any page used to look earlier, we have been extracting all these things from Wayback Machine for a long time, we have been using it, but now you will find the link to Wayback Machine in the About this Search Result section along with the search results of any page in the About section itself if it is available for that page.
Meta Ads
On September 16, Meta Ads has announced some features that will boost the bottom-of-the-funnel type of ads a lot. Now in the Meta Ads also, if your audience watches reels etc. a lot, then you can run such ads, in this you can run a separate offer for first-time purchasers. You can retarget the same person who has already seen your ad earlier, so basically you can show this kind of ads in your ads where the coupon will be visible separately, you can tell where this coupon code will be applied, it will not be applied automatically, you can show all this information inside the ad itself in the text, apart from that you can use location type assets with your ads along with meta ads and you can also use site link type assets, now location and site link, both of these have already been running in Google since a long time, but now you can add them to Instagram as well.
On September 18th, Google announced that they were rolling out pseudo-level negative keyword support for Performance Max campaigns. This support will be launched by the end of this year, which is a great thing because we have no control over Performance Max right now.
On September 19, Reddit made some announcements about their ads.
Number 1: They will have an AI-powered ad inspiration library. So if you are not able to understand what kind of ads you should put on Reddit and which one you should waste your money on, you can go to this AI-powered inspiration library and see what kind of people are running ads and after that, you can create your own ads on Reddit.
Number 2: To generate the text of the ad you will get an AI text generator and to crop the image you will get an AI image cropper.
On 24 September Google also removed the cache search operator, the cache function had stopped working and now the cache search operator has also been removed.
On 25 September Google updated its spam policy and changed many words and definitions in its spam policy. Site reputation abuse has been explained in great detail.
Bing
On October 3, Bing made some announcements related to its generative search experience and deep search. Now Bing's generative search experience is being extended to information queries as well. Till now it was not available for information queries. This decision of Bing is very smart. Normal smart people learn from their mistakes and more smart people learn from the mistakes of others. When Google launched its "Search Generation Experience", Google opened it for all types of queries. Like people got some wrong answers in their queries. That's why Bing is expanding its generative search experience and deep search.
Microsoft
On 3rd October, from Microsoft's copilet, from now on ads will be shown along with the copilot answers, which means that now you can use Microsoft Advertising to show ads inside Microsoft's copilet as well. This work has not taken much time by any search engine and they want to show ads on top of these new features as soon as possible. The good thing here is that the ad will be shown below the answers of the chatbot, i.e. the answers given by the copilot, so at least normal users will be able to see their answers easily, will be able to see the organic answers easily and then after this they will be shown an ad, this feature will be called Ad Voice.
The next news is also of 3rd October, Google has also started showing the "AI Overview" main advertisement, Google will also show niche advertisements for the answers with "AI Overview". These advertisements will also be based on the user's profile and the search results received from it.
The next news is also on October 3, Google has started showing "AI" organized search results on mobile phones in the US. These results were related to the travel and food industry.
Google Merchant Center
On October 8, "Google Merchant Center" made an announcement. An "AI-generated" video creation tool has been launched under the Product Studio feature of Google Merchant Center. Currently, it has been launched in the US. In this studio, you can create photos of your products, add different backgrounds to them, change their color, and rotate them a little. Now this AI video creation tool takes photos of your products and creates videos from them. Now you know that in this video, a brand new fresh advertiser or manufacturer, an advertiser who does not have a team can use it, but serious advertisers or those who have a big team, two to four designers, they will never need this tool. These are some of the features that are announced to reporters to come in press releases, to present to governments saying look we have launched this feature for small advertisers, small business owners, but in reality, it is of no use, everyone knows that this is a generated video, there is no conversion on it, so it is almost useless.
On October 9, Google denied the DOJ's plan in a post. Now we have to unpack this news a little. The US Department of Justice, DOJ, has presented a long and detailed plan in which they say that Google's business should be divided into smaller parts. Anyway, Google obviously would not want this process to happen like this and even if it does happen, it may take a lot of time.
Google Ads
On 10th October, Google Ads announced its new data retention policy. According to this, Google will now save the data of all accounts only for 11 years, whether it is your billing information, payment information, conversion information or tracking information; whatever information is saved in your Google account will remain only for 11 years. After 11 years, Google can delete it. This policy will come into effect from 13th November, so before 13th November, if you want to download, save or take a screenshot of your old transactions, old accounts, campus billing, etc. data, please do it. You will not get this opportunity after 13th November.
On 15th October, Google launched an AI-powered shopping experience. This shopping experience has just been launched in the US. So far, this shopping experience page used to look the same to everyone, but now it will be shown differently to all users which will be customized on the basis of your past history, it will be customized on your shopping behavior, and which product you saw the last time, if you did not purchase it, then you will get the details of that too here so that you can purchase as much as possible. Apart from this, deals will have their own separate page where after searching a product, Google itself will inform you if there is a deal or discount going on on any product related to your interest, then Google itself will inform you.
Semrush
The next SEMrush news is from October 16th, SEMrush has bought a magazine and online magazine publishing company called Search Engine Land. When they buy media organizations in any industry, it reduces the chances of any other comparable company getting exposure and SEMrush is already doing this. When SEMrush bought Backlinko, there was a lot of uproar over the fact that they very slowly and quietly changed the name of SEMrush in all the blog posts where Brian Dean mentioned AHREF or recommended AHREF. So imagine if in the coming articles, all the SEOs who read helpful articles on Search Engine Land, which is a very reliable and resourceful blog, suddenly start praising SEMrush only, AHREF stops getting space, AHREF is not praised or even the merits of AHREF are not discussed without any bias, how would it feel? That would be a loss, right? Because at least we Indian SEOs know that SEMrush is giving us more opportunities than SEMrush. It does not give accurate data, but AHREF's data is more accurate in keyword research etc. and AHREF has its own unique features that make it more useful than SEMrush, in case of SEMrush at least for content marketers, PPC experts and social media marketers AHREF is more useful than SEMrush. So, this deal will have a positive impact on SEMrush, their stock price will increase but this is not good news for SEOs or digital marketers. I hope as long as the search engine line is as short as possible, keep yourself unbiased.
On 17 October, Prabhakaran Raghavan has been made Google's Chief Technologist. This in itself seems like a promotion but it is not. Chief Technologist Prabhakaran Raghavan will report directly to Sundar Vichay, which means that he will not have any other boss above him, he will be directly the CEO. Hence again, this seems like a promotion but it is not a promotion because the post of Chief Technologist has been created and what is its function? Nothing. It's like a chief advisor, something like that, nothing, its role is nothing. Prabhakaran Raghavan became the head of Google in 2018.
On the 21st of October Google announced that it was adding a feature called sitelink searchbox to its website. Now if you had already installed sitelink searchbox type schema data on your website, then you don't need to go and remove it, it won't cause any harm, Google will recognize them but won't show them.
If you had already installed site link search box type schema data on your website, then there is no need to go and remove it, it is not going to cause any harm.
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